Increasing Alumni Engagement When Your Numbers Are Low
September 10th, 2015
The Doon School was established in 1935 and has nearly 6,000 Old Boys as a part of its alumni network.
The school has always been known to forge deep bonds amongst its students which last a lifetime.
We observed that the students were very good at staying in touch with each other, but upon graduating did not stay deeply in touch with the school.
Every year Old Boys come back for the Founder’s day in October and there are celebrations for those celebrating their 25th and 50th batch anniversaries. The Old Boys are also scattered across the globe and can’t always come back to be a part of the celebrations. So in order to deepen their connect with the school, the school decided to launch a Mobile App. The Doon School Mobile App is the perfect cost effective platform that allows us to go across borders and enhance their connect that the Old Boys have with the school.
We share updates on Inter-house Sports, Debates, School achievements and other Alumni news.
We have supplemented the App with our Twitter feed, Facebook page, and LinkedIn presence.
Furthermore we have created a student team that helps the Development & Alumni Relations office create the appropriate content that is relevant for the community.
The App also allows us to share the needs of the school. The Doon School was built from generous contributions and the history of Doon is the history of giving.
The Old Boys play a crucial part in the schools continued success and the app has allowed us to bring the school closer to them.
We hope to be able to build upon the App with the evolution of technology and faster data speeds to share even more information with our community.
The next time you’re at a coffee shop or public space, make a note of how many people are browsing information on their smart phones. It is evident that to stay relevant every organisation needs to get a share of the real state on the mobile screen. It’s only a matter of time when the mobile app for schools will be extended to include current students, parents, and prospects.
In conclusion, having a mobile platform is crucial for the success of any Development & Alumni Relations Office for schools and universities.
Rishabh C. Sharma
Director Development & Alumni Relations
The Doon School