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History has been witness to paradigm shifts every few years or so. The advent of the wheel made it possible for us to commute and relocate. With cell-phones and emails, we said goodbye to telegrams and snail-mail. Over the last few years, we have seen a change in peoples’ preferred modes of communication. Read More >>

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The Figure describes the attitudes and behaviors that are characteristic of different levels of alumni engagement. Alumni vary in their attitudes toward their alma mater and the behaviors they perform in support of the school. In most alumni communities, a relatively small group of alumni has negative attitudes, is not involved and speaks poorly about their alma mater. Read More >>

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